Monday, March 23, 2009

Q+A - Tata Motors to launch Nano

Tata Motors, India's top vehicle maker, on Monday launches the Nano, the world's cheapest car, in a move that could dramatically change the auto market in the world's second most populous nation.
The Nano debuted in January 2008 and was expected to be on sale late last year, but its arrival was delayed a dispute over the land where a purpose-built facility was to be located.
Ahead of Monday's launch, here are some frequently asked questions.
Q. What will the Nano cost?
A. The ex-factory price is 100,000 rupees ($1,975), but to drive one out of the showroom, customers will have to add dealer charges and taxes, taking the on-the-road price up to 130,000 rupees, dealers say. Buyers can also pay for extras such as air conditioning.
Q. When will the Nano be on Indian roads?
A. Dealers don't expect the Nano to be available before the mid-year. Bookings only start in the second week of April, and Tata Motors is expected to take time to make allotments and deliveries.
Q. How many Nanos will Tata be producing?
A. Large-scale production has been delayed by the relocation row that shifted production to Gujarat from West Bengal last year. As a stop-gap arrangement, Nanos will be rolled out from Tata Motors' existing car factories in Pune in western India and Pantnagar in Northern India.
Analysts estimate only about 50,000 cars will be available in the first year until the 250,000 capacity unit in Gujarat comes onstream.
Q. How many people can the Nano accomodate?
A. The car can seat four people. Tata Motors Chairman Rata Tata has said his inspiration for the cheap car was the common sight of a family of four riding on a motorbike.
Q. Is it safe?
A. According to Tata Motors, the Nano's safety performance exceeds current Indian regulatory requirements. It has an all sheet metal body and safety features include crumple zones, intrusion resistant doors, seat belts, strong seats and anchorages. Tata says the Nano's tubeless tyres, apart from reducing friction, provide better balance and stability.
A version for the European markets, Tata Nano Europa, will have even more stringent safety standards with anti-lock brake systems and airbags.
Q. Is it environmentally friendly?
A. Tata Motors says the Nano's tailpipe emission performance exceeds regulatory requirements. It has a lower pollution level than two-wheelers being manufactured in India today. The Nano Europa has low carbon dioxide emission of less than 100 grams per kilometre. Environmentalists, however, worry that India's roads and infrastructure will struggle to cope with a surge in car ownership.
Q. How does Tata manage to make (sell) a car so cheaply?
A. The wheels are made of pressed steel, where the cost is less than using alloy. The positioning of the engine in the space behind the rear seat also keeps costs down. The engine was built in-house by Tata Motors, which has also worked with Germany's Krug to reduce capital and variable costs, such as paint and the number of tools used to make parts. Tata says the 100,000 rupee price tag would only be available for a limited period.
Q. How many Indians currently own cars
A. There are around 9 vehicles per 1,000 people, well below levels in developed countries.
Q. How much does a 2-wheeler (scooter, bike) cost?
A. Prices of motorcycles range from 30,000 rupees at the low end to 1.2 million rupees at the higher-end. Tata has said the Nano aims to give people the chance to shift from a bike to car ownership.

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